October 20, 2015

Some people ask me why I’m involved with this small haircare company.  Bottom line answer:  Because I believe in the science, the products and the people … and mostly, because I believe it can be an absolutely HUGE success.

First, despite the Silicon Valley bias in favor of software, media, internet services and other intangible products, companies that make consumer products based on new technologies can do quite well.  Consider:

• The Honest Company – just raised $100m at $1.7b valuation
• Madison-Reed – hair coloring company just raised $16m Series C on a reported $85m valuation
• Harry’s Shave Club / Dollar Shave Club / Bevel  – all three rely on large LTV from subscription sales (which we will offer as well).

Wen, a haircare product line heavily advertised on direct-response TV (QVC, HSN, informercials), was the last major technical advance in haircare.  About 10 years ago, they developed a “detergent free” cleanser to capitalize on concerns over the damage done by sulfate-based cleansers